What is mobile applications?
A mobile application is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
Why are mobile applications used?
Mobile
applications allow customers to have all your information at their
fingertips. Also, it is important that your application works on
multiple mobile application platforms. If your business is available
online, and plus you have an app that users can download to their
devices, your business will make a really good impression. No matter
what your business is, a mobile app can help you get and retain
customers.
Advantages of mobile applications
Build loyalty
Reinforce your brand
Increase your visibility
Increase your accessibility
Increase sell-through
Increase exposure across mobile devices
Connect you with on-the-go consumers
People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.
~ Tony Robbins